The New Zealand Fringe Festival is about grass-roots arts and culture and about emerging, developing talent. It has been providing a stage for cutting-edge creative endeavours for more than 20 years.
This branding concept for the 2016 look focuses on the mixing pot of all creativity and how fringe comes alive and invades the city of Wellington through all realms of creativity. With an ‘in your face’ approach it is confrontational and invasive with it’s exposure around city. Interactive posters, installations and competitions create an added hype that gets everyone involved.
Branding / Art Direction / Strategy