Brad is a registered dietitian with an academic and clinical background in exercise and mental health. He is driven to bring change for the better in his clients lives and to become the best version of themselves. Health and fitness should fit into your lifestyle – not the other way around.
Brad needed a simple and engaging brand that steps away from the millions of other similar looking health and fitness brands. Something that shows it’s not just a diet or workout, it’s a sustainable life change for each individual.
His approach to his clients is reflected in the brand through it’s versatility, engagement and playfulness. The supporting BB language creates a fun, approachable aspect that identifies ways in which Brad can coach / educate / help make your life better while still enjoying it.
Branding / Strategy